Eagle1 Hole In One
Insurance Program
82%
Combined Ratio
15%
Marketing Budget
3
Revenue Streams
B2B
Distribution Model
About the Program
Eagle1 is an innovative hole-in-one prize product custom designed for golf courses. The program enables golf tournament organizers and event managers to offer hole-in-one prizing to tournament participants as part of their overall tournament package — which typically includes tee times, food, entertainment, and prizes.
Revenue for the captive is earned through insurance premiums generated by golf courses participating in the HIO program, supplemented by advertising revenue and golf-related product sales such as trophies sold to golfers who achieve a hole-in-one.
A First-Mover Advantage
Most hole-in-one insurers provide coverage directly to tournament participants, independent of golf course involvement. This creates an added inconvenience: tournament representatives must locate a provider on their own, outside of their normal planning workflow.
Traditional Model
Tournament organizers find coverage independently, creating friction and lost opportunities.
Eagle1 Model
Golf courses are the first point of contact, bundling HIO prizing directly into the tournament package.
Three Revenue Streams
Insurance Premiums
Primary revenue generated through HIO premiums paid by golf courses participating in the program.
Advertising Revenue
Secondary revenue from advertising partnerships within the Eagle1 golf network.
Golf Product Sales
Tertiary revenue from golf-related merchandise — including custom trophies sold to hole-in-one achievers.
Go-to-Market Strategy
Eagle1 is marketed directly through golf courses participating in the program. 15% of total premiums earned have been allocated to marketing expenses, including the hiring of dedicated sales representatives to grow the network of participating courses.
Distribution: Directly through participating golf courses across North America
Program Details
Program Type
Prize Indemnity — Hole in One
Managing Agent
Mobilized Entertainment, Inc.
Actuary
Aon Risk Solutions
Combined Ratio
82%
Target Market
Golf courses & tournament participants across North America
Distribution
Participating golf courses
Ready to bring Eagle1 to your golf course?
Golf courses interested in offering hole-in-one prizing as part of their tournament packages can reach out to learn how to participate in the Eagle1 program.